Writing Job Ads
Emily from Wow Recruitment highlights the distinct approach required for creating effective temporary job advertisements compared to permanent positions. She emphasizes the proactive use of ads to build a talent pool, ensuring rapid response to client needs, sometimes within hours. Key strategies include beginning the ad with top three selling points such as hourly rate range, agency’s unique selling points, and location benefits. The ad should also have a comprehensive description of the agency, including its services, sectors, experience, awards, and values, focusing on what sets the agency apart from competitors.
The body of the ad should detail the roles recruited for, highlighting key features, opportunities for learning and development, and the benefits of temping. The ideal candidate’s profile should describe desired skills, experience, and personality traits, along with a clear list of essential and desirable attributes. The inclusion of benefits and cultural aspects is crucial, explaining why candidates would prefer temping with the agency and its clients. Finally, a strong call to action should specify application requirements and follow-up expectations, personalizing the ad with the recruiter’s name to build a personal brand and streamline communication. Emily encourages recruiters to use this structured approach to effectively attract and engage temporary talent.