The social selling framework
This Module discusses the evolution from merely building a digital brand to actively engaging in social selling for recruiters. Social selling is defined as using your digital brand to create real-life selling opportunities. It begins with online engagement, but goes beyond passive interactions by targeting specific individuals for personalized engagement. The focus is on structuring direct interactions that mirror traditional sales techniques like cold calling, but with a modern, less intrusive approach. It emphasizes the importance of building an audience on appropriate platforms, such as LinkedIn or Snapchat, depending on where your target demographic is most active. Recruiters are encouraged to be very active in these digital spaces to effectively reach and engage with potential candidates and clients. The speaker advocates for using a targeted strategy in social media to provoke engagement and create meaningful conversations, highlighting that this method warms up the sales process and builds credibility and familiarity, which can be more effective than traditional methods.