Selling in Recruitment
The main topics discussed by Greg encompass the essence of recruitment as a form of specialised sales. He redefines selling by emphasising influence, advisory skills, and consulting, highlighting the goal of creating positive outcomes rather than the stereotypical, aggressive sales tactics often associated with less scrupulous practices. Key takeaways for recruiters include viewing their role as that of a consultant who advises and influences decisions, which aligns with ensuring mutually beneficial results for both job seekers and employers, distancing the profession from any negative connotations of salesmanship. This perspective reframes their function as one driven by integrity and client-focused results.