Social Selling
This Module discusses the challenges recruiters face with candidates during the recruitment process, such as candidates ghosting, providing misleading motivations, and accepting counter offers. It stresses the importance of truly understanding a candidate's real motivations beyond superficial answers. Candidates may often give socially desirable responses like seeking "career advancement" during interviews, but a deeper investigation might reveal they are actually looking for respect, opportunities to learn, or a supportive mentorship environment. Additionally, This Module highlights the need for recruiters to identify candidates' deal breakers and prioritize them to ensure job offers match their true preferences and needs. Actionable strategies for recruiters include maintaining consistent communication, even when there are no updates, and being consultative — slowly and thoroughly understanding candidates' needs to reduce the chances of candidates withdrawing unexpectedly.