Good Is The Enemy Of Great

The content emphasizes the importance for recruiters to strive for greatness rather than settling for being merely good. It highlights that while being a good recruiter comes with positive feedback and respect, it can lead to complacency and inertia, potentially preventing further improvement. The text underscores the necessity of continual self-improvement in the face of a constantly changing market and emerging competitors. Recruiters are encouraged to consistently challenge their own achievements and elevate their goals, aiming to transition from being good to becoming great in their field. This shift is portrayed as not only more rewarding but also more profitable, suggesting that greatness should be the ultimate ambition for recruiters.