Competing on price
This Module discusses the challenges recruiters face in justifying their fees in the competitive job recruitment market. The main issue highlighted is that the focus of fee negotiations typically centers on comparing percentage rates with competitors, which is a losing strategy because it doesn't emphasize the unique value that recruiters provide. The key takeaway for recruiters is to shift the conversation from fees to the distinct advantages and benefits they offer, such as bringing better qualified candidates to the client. This repositioning not only helps in justifying higher fees but also prevents the devaluation of their services. The actionable insight suggested is to enhance the value offered rather than lowering prices to compete, encapsulated in the phrase: "Don't drop your price, up your offer."