Candidate Outreach
In this session, Emily McLeod from WOW Recruitment offers comprehensive strategies for using LinkedIn InMails effectively to engage candidates and prospects. She emphasizes the importance of having a structured InMail strategy to create positive first impressions and to enhance both personal and agency brand reputation. Key components of successful InMails include personalization, starting with using the recipient’s first name, including an icebreaker to build rapport, and providing a compelling reason for the contact that highlights what's in it for the recipient. She also suggests including a clear call to action, proposing specific times to increase the likelihood of a response.
Emily shares tactics for making InMails personal and relevant, such as referencing details from the recipient's profile, discussing industry trends, and sharing valuable content like articles or podcasts. Importantly, she outlines common pitfalls in reaching out via InMail, such as requesting resumes too early or pitching inappropriate job roles which can diminish trust and professional credibility.
For subject lines, she recommends making them snappy and relevant to catch attention while maintaining professionalism. Overall, the focus is on creating a connection that resonates with the recipient, demonstrating genuine interest and understanding of their career and interests, thus setting the stage for meaningful professional relationships.