Account Management
Emily McLeod from WOW Recruitment emphasizes the importance of personalized and value-adding interactions in recruitment. She outlines effective client engagement strategies, such as maintaining regular communication through service benchmarks, including weekly updates and quarterly business reviews (QBRs). McLeod advocates for the use of multiple platforms for interaction, preferring face-to-face meetings over emails to build stronger relationships.
Key strategies discussed include engaging in valuable communications by sharing market insights, candidate feedback, and industry resources like salary guides. The importance of post-placement care is highlighted as a pivotal aspect of service, providing opportunities to gather feedback and offer continuous support, thereby solidifying client relationships and facilitating business growth. McLeod also covers the distribution of client accounts to mitigate risks, suggesting a diversified portfolio where a few key accounts contribute a majority of the revenue. She advises regular reviews and updates as part of proactive account management and relationship-building. As a whole, these approaches help recruiters work smarter, foster client loyalty, and enhance service delivery.